SUICIDE MACHINE CO. PARTNERSHIP

In 2017 we launched the first duo in America wearing Dainese Flat track suits. Aaron and Shaun Guadardo are brothers from Long Beach, CA who share an unconditional love for motorcycling. They build bikes, they race bikes, and they crash bikes. In a country where "protection" and riding motorcycles is deemed “uncool” it was one of the difficulties when building brand awareness for the the Dainese and AGV brands in the USA. This is why we partnered up with SMCO. With their help we have been able to reach an audience that would have been difficult with out them to do.