AREA MARKETING MANAGER - SOUTHERN CALIFORNIA

Between 2011-2015 I was the Area Marketing Manager for Muscle Milk in the Southern California market. This included 4 field marketing teams; San Diego, Orange County, Los Angeles, and North Los Angeles. In addition to this I managed 8 university programs program called the Collage Ambassador Program. Our main goal was to educate the public on the brand and the benefits of drinking protein. Our strategy was highly composed of events, partnerships and local teams sponsorships.

To elaborate further, here is what I was responsible for:

o Designed go-to-market strategy Muscle Milk’s regional teams in Southern California.

o Led social media team with content creation for GIVE ME STRENGTH campaign

o Directed a field marketing program that supported 200+ events, and impacted over 1.4 million event participants per year.

o Managed Muscle Milk's seeding program (i.e. athletes, celebrities, and key influencers).

o Championed the Campus Ambassador Program at 9 of California's top universities.