Dainese BIKE
Dainese Bike is moving the needle in the world of MTB. As the pioneers of protection, the brand is reviving itself with a new look and advanced technology. In 2018 I was lucky enough to direct, produce, (and star in 😁 ) the Dainese MTB. collection launch. We headed up to Whistler, B.C., rented a helicopter to the top of one of the most epic rides, and shot for 2 days. For the full video please visit:
Below are some stills that we grabbed for social media, press, sales material, and the website. To be able to direct such a high end shoot and have great results that have been used for a brand as large as Dainese was an honor.
Enjoy.
PINKBIKE.COM X DAINESE - VIP EXPERIENCE
During a 4 week campaign on leading mountain bike news website pinkbike.com, we ran a full fledged advertising campaign for 2 lucky consumers to win a trip to Canada during Crankworx. This is a dream for any mountain biker. The contest can be found here: DAINESE X PINKBIKE VIP EXPERIENCE.
During the campaign we collected over 10K new contacts for retargeting and executed 2 site take-overs, along with a normal set of digital advertising that received a .25 CTR. More importantly was the on site event where 2 Winners from were chosen to take a lap down Whistler Blackcomb with Dainese pro riders Troy Brosnan and Kye Ahern. In addition, to the pros we had some other high profile VIPs (Justin Chatwin, Shaun Sipos, Lindsey Morgan) join the ride and meet our winners. and we invited some special VIPs. Check out some of the highlights of our ride below.
