During my tenure we opened 6 NEW Dainese Retail stores through the United States. By the time I left the brand we a total of 9 stores in the following cities; San Francisco, Orange County, Chicago, Orlando, New York City (Soho), Portland, Seattle, Dallas, and Los Angeles.

My favorite opening was the Los Angeles store for a few reasons. First it was in our backyard,. Second , the majority of the moto industry is in Southern California. Lastly, it was a great event with everything from a DJ, to a mural artists, Special guests, and multiple $100K + bikes on display.

We ran social ghost social ads promoting the Grand Opening on instagram and facebook. This lured in over 200+ motorcylist to the store in Santa Moica. To cap it off we had the entire even documented and a recap put together for internal purposes.

DAINESE LOS ANGELES - RECAP